Case Study: Aviva
When CGNU, the parent of the major insurance company, Norwich Union, decided to adopt a new name for the Group in 2000, Wildbore & Gibbons was engaged to undertake clearance searches among registered trade marks, company names, domain names and names in use globally. We then filed the applications for trade mark registration. The chosen name, AVIVA, is now registered internationally and has recently been introduced into the UK market with a major marketing campaign.