Wildbore & Gibbons LLP are trade mark specialists. Since 1887 our clients have trusted us to protect, monitor and defend their valuable identities and product names.

Unlike other lawyers, we work exclusively in trade marks and designs. Because we’re trade mark specialists, we’ll guide you effortlessly through the legal maze. Our expertise saves you time and money while ensuring comprehensive protection for your trade marks and the visual features of your products.

Latest News

Protecting your Creative Ideas

November 16th, 2015

Wildbore & Gibbons LLP are delighted to be teaming up with Creative Islington for an interactive seminar. “Your Intellectual Property is valuable. Ensure you protect it now and for your future” Date: Monday 30 November 2015 from 9.30 to 11.00 Venue: Cripplegate Foundation office, 13 Elliott’s Place, London, N1 8HX For more information please visit Creative Islington or contact Sarah Talland  or John Kennedy at Wildbore & Gibbons for more information and to reserve your place.

Distinguishing Marks

October 27th, 2015

The latest edition of the Wildbore & Gibbons LLP renowned newsletter Distinguishing Marks is now available.

Distinguishing Marks October 2015

Some of our clients


Wildbore & Gibbons LLP have been acting for the Elemis spa and skincare brand since the inception of the business in 1989. Elemis treatments are available through a network of over 1200 spas and salons around the world, including flagship day spas in London, Miami and Hong Kong.

Pinewood Studios logo

Pinewood Studios’ ”Spotlight” logo is known to cinema goers all over the world.  The “Spotlight” was the inspiration for the architectural design for the new landmark entrance to the studios, opened by Her Majesty the Queen in November 2007.  The logo is a registered trade mark for film and television production facilities.


The “masthead” of the magazine, The Economist, is an internationally famous registered trade mark.  The Economist.com logo which identifies the publisher’s website is also a registered trade mark, covering, among other goods and services, the electronic delivery of information.

Aviva logo

When CGNU, the parent of the major insurance company, Norwich Union, decided to adopt a new name for the Group in 2000, Wildbore & Gibbons LLP was engaged to undertake clearance searches among registered trade marks, company names, domain names and names in use globally.




Rayne Shoes was founded by Henry & Mary Rayne in London in 1885. Wildbore & Gibbons LLP were established two years later.

By the turn of the Twentieth Century Rayne had become London’s leading theatrical costumiers and supplied footwear to many leading actors and dancers of the day including Anna Pavlova, Nijinsky, the Diaghilev Ballet, Lili Langtry, George Edwards, Dame Madge Kendall, Marie Tempest, Evelyn Laye, and Jessie Mathews.

Wildbore & Gibbons LLP and Rayne Shoes have a long history of working together.


Frequently Asked Questions

Why should I use a trade mark attorney?

What about confidentiality?

What makes a good trade mark?

Why should I protect my brand name and logo?

How much does it cost to protect my brand name and logo?

How can I protect my brand name and logo?

What is passing off?

Another business has the same name as me, what can I do about it?

How can I protect my website domain?

Another business has a very similar web domain, what can I do about it?

How can I defend my trademarks?